Open to new opportunities & collaborations
Muhammad
Andhika Arradu
Social Media & Performance Marketing Specialist. I connect paid media, content strategy, production and e-commerce to turn campaigns into measurable growth.
⌖ Jakarta, Indonesia · Available for remote opportunities
- 8+
- Years of experience
- SGD 15K
- Monthly ad spend managed
- +150%
- Year-over-year social interactions
- +200%
- Year-over-year sales & contracts
TIKTOK FOR BUSINESS · NESTLÉ · BCA · BRI · MARVEL · DISNEY · LIPPO MALL · STARLIGHT JEWELLERY · FANTA · TIKTOK LIVE · JJ GOLD · CHANDIARI GOLD · TIKTOK FOR BUSINESS · NESTLÉ · BCA · BRI · MARVEL · DISNEY ·
ABOUT ME
Strategy in one hand, camera in the other
I'm a digital marketing and social media specialist with 8+ years of experience across e-commerce, retail and agency environments. I manage paid media budgets, develop content strategies and optimize performance across TikTok Ads, Meta Ads and Google Ads.
My work spans the full campaign journey: audience targeting, budget allocation, concept and content planning, production, publishing, performance analysis and e-commerce operations across Shopify, TikTok Shop and Shopee.
I have managed five brands with different audiences, coordinated influencers and production teams, and contributed to significant year-over-year growth in engagement, interactions, sales and contracts.
“To me, content isn't just about visuals — it's about creating experiences that connect, communicate, and bring value to the audience.”
EXPERIENCE
Eight years across retail, agency & e-commerce
From mall marketing floors to national agency campaigns and a cross-border Shopify operation.
STARLIGHT JEWELLERY SINGAPORE
DIGITAL MARKETING
Sep 2024 — Present
Singapore · Remote from Jakarta
- Manage approximately SGD 15,000 in monthly ad spend across three brands on TikTok, Meta and Google.
- Increased social interactions by 150% and overall engagement by nearly 200% year over year.
- Contributed to a 200% year-over-year increase in sales and contracts through integrated campaigns.
- Own Shopify, TikTok Shop Singapore and Shopee operations, including listings, inventory, storefronts and promotions.
- Built a Shopify website from scratch and manage five brands across jewellery and consumer electronics.
- Coordinate influencers, model photoshoots and offline sales strategy during monthly Singapore visits.
STARLIGHT JEWELLERY SINGAPORE
SOCIAL MEDIA SPECIALIST
Sep 2023 — Aug 2024
Singapore · Remote from Jakarta
- Planned, produced and published cross-platform content, from shooting and editing to calendars and posting.
- Managed TikTok, Meta and Google campaigns and recommended optimizations based on performance.
- Coordinated influencers, model photoshoots and offline sales initiatives during monthly Singapore visits.
MUGOS AGENCY
SOCIAL MEDIA SPECIALIST
May 2021 — Jul 2023
Jakarta, Indonesia
- Led creative production from brainstorming, scripting and concepts through shooting, editing coordination and delivery.
- Coordinated designers, editors and content creators against client goals, timelines and platform requirements.
- Directed on-set production, contributed to editing and maintained creative quality across final deliverables.
- Managed publishing for retained social accounts and client delivery for production-only projects.
Nestlé Indonesia — DancowYouTube advertising
BCA & BRIBangga Lokal & promotional content
TikTok for BusinessMSME seminar campaigns
TikTok LiveLive sessions & content production
LIPPO MALL INDONESIA
MARKETING COMMUNICATION (A&P)
Jan 2016 — Mar 2021
Jakarta, Indonesia
- Planned and executed Christmas, Chinese New Year and Ramadan campaigns.
- Delivered special collaborations with Marvel and Disney.
- Managed videotrons, LED banners, signage and print and digital marketing materials.
- Led tenant promotions, social media, influencer coordination, events, flash sales and prize draws.
FEATURED PORTFOLIO
Selected work that moved the numbers
E-commerce, social growth, events, video, photography and design — click any project for the full case study.
VIDEO WORK
TVCs, YouTube ads & short-form social
Script, shoot and edit. Tap a category to filter the work, then open the full library on Google Drive.
Showing all 62 videos from Google Drive
BRANDS I HANDLE
Brands I run day to day
Live storefronts and social accounts I manage across the Starlight Group.
STARLIGHT JEWELLERY
Fine gold & diamond jewellery · Singapore
Website ↗JJ GOLD JEWELLERY
Factory-direct fine jewellery · Singapore
Website ↗TOP GOLD SHOP
Gold jewellery & bullion · Singapore
Website ↗CHANDIARI GOLD
Live-commerce jewellery · @ibuchandiari_
Website ↗SKILLS & TOOLS
Full-funnel skill set
Paid media, content, commerce and production — the whole growth loop, in-house.
Paid Media & Budget ManagementSocial Media StrategyContent Strategy & PlanningCampaign DevelopmentPerformance AnalysisInfluencer CollaborationTeam & Stakeholder CoordinationTikTok AdsMeta AdsGoogle AdsInstagram InsightsMetricoolShopifySyncioOscoShopeeTikTok ShopWhatsApp BusinessCanvaCapCutAdobe PhotoshopIllustratorPremiere ProAuditionDaVinci ResolveBlender 3DClaudeGemini / Google AI StudioSuno AICapCut AIHiggsfield AINano BananaGoogle WorkspaceMicrosoft Office
SELECTED ACHIEVEMENTS
Results worth talking about
Monthly advertising spend managed across three brands
Year-over-year growth in social interactions, including likes, comments, saves and direct messages
Year-over-year increase in overall engagement through audience-led campaigns
Year-over-year increase in sales and contracts supported by integrated digital marketing
Brands managed across gold jewellery and consumer electronics
Years across e-commerce, agency, retail, performance marketing and content production
CONTACT
Let's build something people actually watch
Have a brand, campaign or performance marketing role in mind? Drop a message — I'm available from Jakarta or remotely.
LIVE SOCIAL CONTENT
Latest from my channels
A live look at my newest Instagram, TikTok and YouTube work. Open any preview to view it on the original channel.
@xyz.aistudio
@xyz.note
@xyz.aistudio